Why I moved away from a booming tech ecosystem (Boston) to Portland, ME

Why I moved away from a booming tech ecosystem (Boston) to Portland, ME

In early September, after a few years living/working in Boston, my wife and I made the decision to move to Portland, Maine. For us, we both grew up in Maine, so it was a chance to get back to the “motherland.” For the most part, we enjoyed our time down in Boston, found great opportunities, and met awesome people. But it was time to go home. I’ve found…

The impending downfall of Maine newspapers

The impending downfall of Maine newspapers

(Above photo: one of the funniest news blunders of all time) I grew up with my face buried in a newspaper. I would visit my grandparent’s house and read the paper with my grandfather (yes, the comics mostly, but that still counts right?) For some bizarre reason, I have a fascination with the newspaper industry, and in particular, the disruption happening right now. Being a Maine resident for most…

A/B testing: a comprehensive guide to getting started

A/B testing: a comprehensive guide to getting started

Over the past few years there’s been quite a bit of hype regarding A/B testing. From Obama’s election campaign, to Veggie Tales increasing revenue by 38%, I believe the hype is well-warranted and something that should be in every marketer’s toolkit. I’ve had the opportunity to setup, instrument, and analyze numerous A/B tests for companies in different industries. I’ve made plenty of mistakes,…

Why User Testing Services are Useless

Building software that people enjoy using isn’t  an easy task, and it takes a ton of effort. It’s critical that you get consistent, honest feedback to help you create a better experience for the end user. In an effort to create this feedback loop, user testing sites have real people record themselves visiting and interacting with the site. While I want to love what they are doing (I…

The Growth Team: The most impactful team the Enterprise doesn't have.....yet

It’s been about a month since I started working at Safari Books Online, and I’ve told a few of my close friends that I doubt I will ever work at a startup again…unless it’s my own (which I have no plans to do at the moment.) This might sound strange coming from someone who enjoyed working at early stage tech companies, but there’s a gold…

More Accurate Acquisition Funnels with Mixpanel

I’m a big fan of Mixpanel for analytics. I’ve written about how I do A/B tests in Mixpanel, but over the past week I learned some really important things that I’d like to pass on. Imagine a typical registration process from a homepage. The person visits your homepage, decides that they are interested, and creates an account. Clearly this signup flow can easily be tracked in…

Growth/Marketing Interview Tips: My Learnings

Over the last few weeks I finished up my time at YesGraph, and have been exploring other opportunities and doing some contract work in my free time. I’ve had the opportunity to connect with several companies here in Boston and SF, and the demand for marketers who work on driving growth is very high. This should serve as a no-brainer (as every startup is looking for exponential growth), but…

The Startup Marketer's Experimentation Process

Over the past month, I’ve really tried to take a hard look at how I personally do marketing online. Specifically, I’ve been trying to create processes that I can use at any company as I progress through my marketing career. I wrote about how I onboard myself at a new company, but my goal with this post is to dive a bit deeper. Before I jump into specifics,…