The Problem with Inbound Marketing (and how to fix it)

Over the past few years, Inbound Marketing has become very popular. Companies like Hubspot are building full-scale applications around providing ebooks, blog posts, and white papers on topics in order to drive leads. Compared to cold-calls, inbound marketing is gold, but there’s a better way. It’s called premium marketing. Let me explain. Inbound Marketing is a Tough Sell for a Small Business Writing blog posts and generating content…

How to Land a Job at a Startup (Even if you live in the middle of nowhere)

I’m graduating in a month, and packing my bags and moving to Boston for a gig at a tech startup. It’s a dream job for me – I’ll be doing a mix of marketing and development work while going after a greedy industry that makes me mad. I’ve received a few emails asking how to get a job at a tech company right out of school, and…

Tips to Find and Validate Potential Customers

A couple months ago I wrote an article on simple ways to find potential customers online, and it picked up some traction, so I decided to expand and write a few more tips and tricks I’ve learned recently. Enjoy! Find Demand If you break down business to it’s simplest form, it’s a supply and demand game. First, let’s find the demand by browsing popular sites for…

Running Marketing Experiments with Purpose

Over the past few years, marketing on the web has become way too much fun. I remember trying to figure out what “hits” on awstats meant in high school, and I distinctly can recall how disappointed I was when I found out the true meaning. Nowadays, we have a plethora of useful programs that provide deep insight into how visitors use web applications. Many of these programs have a fire…

Designers & Developers have Style Guides. Marketers should too

I’ve been learning to program for the past couple years, and I’ve been exposed to style guides. For those of you who don’t know, a style guide is a framework of how code is organized. It’s also used to onboard new hires, and get them up to speed on how the company crafts code and maintains consistency. Here’s an example for programmers, and an example…

From Sublime to vim. I'm Starting to Believe

Over the past couple years I’ve been trying to teach myself how to program. It’s not easy, but I’ve also found that my experience working my way through a file was subpar. Jumping lines, selecting and deleting lines of text. I used my mouse. It was slow. I cried a little inside. 1. Vimtutor Fire up terminal, and type vimtutor What you will see next is an…

Verizon HTC Droid DNA Review

After reviewing the Samsung Galaxy Siii, I had the opportunity to test out the Droid DNA. At first I hated it. I thought it was useless compared to the Siii. I’ve been testing this phone for a month now, and my opinion has changed slightly. Let me explain why. Screen Size The Droid DNA has a massive screen, which lends itself useful for browsing the web, watching videos, and…

Stop wasting your time at Career Fairs

It’s the time of year when college seniors start getting antsy about the post-graduation job hunt. There’s a fear of the unknown, and a fear of being unemployed. Numerous colleges hold career fairs, and it seems like there’s unspoken pressure to attend these events. I’ve been to a few career fairs, and believe they are a massive waste of your time. Let me explain why. Massive…