Growth Hacking is B.S. Follow these Marketers instead

For those of you who didn’t read this earlier post on hacker news,  Joel Andren wrote an awesome post on how “growth hacking” is being used a vehicle to promote oneself. As someone who’s been talking about this for a while,  I was so happy to read this. That got me thinking – if all the hype is centered around growth hacking, where are the SaaS marketers who provide…

Website Visitors are People Too

I visit quite a few websites over the course of the day, and I’m amazed at how bad most of them are. I’m not very picky about design (although I appreciate good design), but instead, I’m dumbfounded at how pushy they are from the very beginning. Buy this! Sign up for my ebook! Don’t think about leaving this window, or I’ll put another pop-up to…

How I used technology to find (and close) an apartment rental in Boston

I just graduated and moved from Maine to Boston in June. I’m currently living in a sublease with my wife until the end of the Summer….and there’s been a nagging pressure to find an apartment. It’s annoying, and I’ve spent countless hours searching for a place that we could inhabit for the next couple years. The Boston rental market is insane. It’s expensive, and…

Marketing Skills that Matter

The tech community is in love with “growth hacking.” I’m not. Marketing has never been more important for early stage tech companies – with enormous competition online from every angle there’s a massive need for talented marketers to use online channels to build businesses and make money, but instead marketers are focused on growth. I’m trying to level-up as an online marketer – so in this post I’m…

Minimum Viable Marketing

In high school, I hated science. I despised memorizing terms, labeling body parts, and dissecting frogs. Over the past few years, I’m realizing that there’s one aspect of science that I find myself using on a daily basis. It’s the scientific method. The simple process of identifying a problem, developing a hypothesis, testing, and coming to a conclusion is a major part of marketing on the web.…

A College Student's Guide on how to Start Blogging

Looking back at my four years of college, there’s one thing I wished I had started earlier. Blogging. Not the Tumblr style blogging, full of memes and animated gifs, but writing interesting articles that challenged me to become a better writer and thinker. I remember the first time I setup a blog – I had no idea what I was doing (even though I was into web design at that…

How to use Amazon to Buy and Sell Books on the Cheap

I grew up reading books all the time – I love the feeling when learning something new. For the past few years I’ve been in college, and have done the majority of my book shopping on Amazon. Whether it’s a textbook, or a book on business, Amazon is a great way to find any book on earth. I’ve also been broke – and buying $15-25 books all the time…

Increase Sales by understanding the Funnel (and why building trust is so important)

Over the past few weeks I’ve been doing research on how to convert more website visitors into customers.  I’ve received leads for my consulting work largely because I write blog posts, and somehow people read them (and apparently enjoy them). Most of the people that email me are not a good fit, but I’ve been trying to dive into how to get more higher quality leads. I’…