Tracking A/B tests in Mixpanel using url parameters (Rails Application)

Update January 2015: I wrote a 3,000 word introduction to a/b testing, and I’d love it if you checked it out! So you have a Rails application, and you’re trying to setup A/B tests. You probably also aren’t in the mood to pay for Optimizely  because it makes more sense to roll your own. I understand, yet you also want to be able to…

Thoughts on Remote Work (Before Reading 'Remote')

Today when I get home from work, I’ll have the new 37 signals book “Remote” sitting in my mailbox. This is a book I’m pretty excited about – one of my  career goals is to work remotely, so naturally it’s something I’ve thought quite a bit about. Update 2017: I now work remotely and started a resource for remote teams. I thought it would be cool to…

Marketing your Tech Company is getting SaaSy: Here's how to avoid problems

It seems like there’s been a large increase of software over the past year  to help online marketers. There’s software to help avoid churn in billing, there’s software to help with lifecycle emails, and plenty of options for everything in between. I’m really digging this – there’s more tools to help marketers understand customers, and reach them at optimal points while using the software. While this…

What A/B testing solution should I use for my Rails App?

Update Jan 2015: I wrote a monster guide on getting started with A/B testing, which you may find useful. So you probably visited this page in your quest for an A/B testing solution for your Rails application. There’s a plethora of options, but the bottom line you are probably asking is: Should I roll my own/use an existing gem? Or should I use third-party software like…

Crowdfunding for Startups (a normal person's outlook)

Today the “ban” on general solicitation was lifted, enabling startups to publicly advertise that they were fundraising at a certain valuation. It’s the first time this has happened in 80 years, and I can’t help but be optimistic about what this means for early stage companies. It’s weird seeing people like Tim Ferris publicly encouraging people to invest….but it’s the future. It’s important to…

Jumping into SaaS Marketing? Focus on Tactics, not Strategy

It’s not easy to prove your worth as a marketer at a startup, but that doesn’t mean it can’t be done. From my own personal experience, I’ve seen low hanging fruit that must be talked about. It’s the tactical stuff. You know, the nitty gritty… First, let me tell a quick story… In college, I had a professor who was amazing. He ran marketing at…

Growth Hacking is B.S. Follow these Marketers instead

For those of you who didn’t read this earlier post on hacker news,  Joel Andren wrote an awesome post on how “growth hacking” is being used a vehicle to promote oneself. As someone who’s been talking about this for a while,  I was so happy to read this. That got me thinking – if all the hype is centered around growth hacking, where are the SaaS marketers who provide…

Website Visitors are People Too

I visit quite a few websites over the course of the day, and I’m amazed at how bad most of them are. I’m not very picky about design (although I appreciate good design), but instead, I’m dumbfounded at how pushy they are from the very beginning. Buy this! Sign up for my ebook! Don’t think about leaving this window, or I’ll put another pop-up to…