More Accurate Acquisition Funnels with Mixpanel

I’m a big fan of Mixpanel for analytics. I’ve written about how I do A/B tests in Mixpanel, but over the past week I learned some really important things that I’d like to pass on. Imagine a typical registration process from a homepage. The person visits your homepage, decides that they are interested, and creates an account. Clearly this signup flow can easily be tracked in…

Growth/Marketing Interview Tips: My Learnings

Over the last few weeks I finished up my time at YesGraph, and have been exploring other opportunities and doing some contract work in my free time. I’ve had the opportunity to connect with several companies here in Boston and SF, and the demand for marketers who work on driving growth is very high. This should serve as a no-brainer (as every startup is looking for exponential growth), but…

The Startup Marketer's Experimentation Process

Over the past month, I’ve really tried to take a hard look at how I personally do marketing online. Specifically, I’ve been trying to create processes that I can use at any company as I progress through my marketing career. I wrote about how I onboard myself at a new company, but my goal with this post is to dive a bit deeper. Before I jump into specifics,…

Republic Wireless Moto X Review (and why I'm ditching my flip-phone)

Last year I wrote a post explaining why I do not have a smartphone. In a nutshell, I work in front of a computer all day (am constantly near wifi) and think spending $100/month is insane for something I truly only need for a few specific occasions. Well, fast forward a year, and I finally made the decision to get a smartphone. It came with quite a bit of…

Tips on finding a Marketer for your Startup

Two months ago I started working at YesGraph. It’s a team of 7, and we’re launching our paid tier in the near future.  My role is what I’d classify as a startup marketing role, yet it’s dramatically different than my past role at Boundless (also a marketing role.) It’s not a difference in company culture, or the fact that YesGraph is a distributed team, but…

The Remote Worker's Onsite

I’m currently on week #3 of working remotely for YesGraph, and last week I had the opportunity to travel to Palo Alto, and work with fellow remote employees on-site. At first I thought this would throw a wrench in my plan to measure my productivity, but I realized that this is a perfect opportunity to do some benchmarking. For those of you who haven’t seen my earlier posts:…

Working Remotely: Stats on Week #1

If you didn’t have a chance to read my first post, I’m working remotely for YesGraph, and attempting to document the entire process with data from Rescuetime and Fitbit (as well as keeping detailed logs on what I do during the day.) I’ve never worked a full-time remote job, so these posts are an attempt to share my learnings. I’m also hoping that by publishing the…

I Started Working Remotely, Track My Progress

Today was my first day working remotely. It’s been a goal of mine for a while to live wherever I want, and not be tied to an office. I expected this to happen much later in my career, so it’s a pleasant surprise to say the least. Update 2017: I've now been working remotely for over 3 years and started a resource for remote teams I’m now…